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I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.

We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, we were talking about all the things you can do to test different “calls to action”.

A call to action is anything you are trying to get people to do on any particular site or page of a site. It could be buying a product or service, getting people on an announcement list or newsletter, or getting people to click on your advertising links. Read the rest of this entry »

In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about more than where to put an AdSense block.

Designing an eCommerce site is more than making it pretty. You have certain desired actions you’re looking for from your visitors. You have specific things you want to be sure they see and hopefully act on. Now, there’s some research that can guide your design. Certainly you want your site to look professional, but you want it to do its job as effectively as possible too. Read the rest of this entry »

The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.

Is this the correct question to ask? Let’s take a look at the bigger picture… Read the rest of this entry »

First it was banner ads, then Google AdSense and now, the latest way to make money on your web site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site. Here’s how it works:

Depending upon who you ask, RSS stands for “Really Simple Syndication” or “Rich Site Summary”. Regardless of what you call it, RSS is a way to automatically publish (syndicate) someone else’s content on your web site. Now don’t worry, that’s not the same as stealing someone else’s content. There is nothing illegal about using RSS feeds. In fact, the publisher of the content wants you to have it show up on your site and that’s why he or she makes it available as an RSS feed to begin with. Read the rest of this entry »

One of the questions I see frequently asked on online discussion forums is, “Can You Really Make Money From Blogging?” People want to know if there’s some way to profit from the time they spend maintaining their weblogs or personal online journals.

My answer is an emphatic “YES,” because I do it… everyday!

Today I’ll share with you how I do it.

Let me begin by saying that I don’t make thousands per month from MOST of my blogs. However, I do have many making hundreds. Since I don’t put in a lot of time maintaining them, and I enjoy blogging, I consider the money a bonus. I blog while sitting in my yard with my laptop (on a wireless connection)… watching the clouds roll by. Read the rest of this entry »

You have created a blog and your blog is dedicated to a niche industry. Have you ever thought that the blog could make money for you? We would look here in this article, ways and means, to make money blogging. Lets first have a look at what are the prerequisites for a blog needed to make money:

1. Blog needs to be dedicated to a niche market.
2. Updated regularly.
3. Enough back links (Don’t worry for it. Directory submission would be enough to begin with)
4. Good blog host or application (blogger, Xanga or typepad recommended), and
5. High quality articles or news items supported with images. Read the rest of this entry »

If you market ANYTHING online, you need to send out an online press release. They are easy to write and can potentially bring you much desired media publicity… which, in most cases, will increase sales.

But that’s not what this article is about.

I’m going to show you how using low cost online press release services will get your sites indexed into the major search engines fast. Read the rest of this entry »

This is all about content.

I’ve written it as a response to some criticism in my forum this week. A couple of people said that I don’t produce enough original content. Right now that’s true. I’m not writing a lot.

But I’ll tell you what. I’m doing what works.

The sites I’ve been building for the past few months are producing results. Big results.

My sites, whether they’re mini sites or big sites, work. And they bring in a huge income every week from Google Adsense, Searchfeed, and affiliate programs. Read the rest of this entry »

Do you have a Blog or Personal Online Journal? If the answer is yes, did you know that it’s possible to earn money from your Blog? I earn plenty from my own Blogspots – maybe not enough to think of retiring in the near future, but enough to allow me some extra luxuries in life and who knows how much I’ll be earning in a few years or even just a few months!

I love writing Blogs because I love passing on information that I’ve researched myself. Best of all, I only spend a couple of hours each week writing on my blogspots – I spend several more hours researching information because I also love to learn and believe that no matter how much I think I know about a subject, there’s always new stuff to learn – I’m a bit of an information junkie!! Read the rest of this entry »

A Guide to INTERNET MARKETING TERMS

In the beginning…

I recently started my own “money-making, home business” which I signed up to with the understanding that I was going to earn money for doing nothing. Others (affiliates) were going to pay me commission for referring new sign-ups to their sites. This sounded like a fantastic opportunity to make lots of money without really selling anything. No stocks holding, postage etc. Read the rest of this entry »